What you'll learn

The fundamentals of retail supply chain processes.
Effective category management strategies.
Techniques for merchandising, budgeting, and forecasting.
Advanced pricing and promotion management.
Insights into logistics, distribution, and supplier relationships.
Leveraging IT and data analytics in retail.

Requirements

Basic understanding of business and supply chain concepts.
Familiarity with inventory management and retail operations.
Interest in retail and supply chain optimization techniques.

Description

Course IntroductionThe retail industry is an ever-evolving space requiring mastery of supply chain processes, category management, and cutting-edge technology to ensure profitability and customer satisfaction. This comprehensive course offers you the tools to manage and optimize every aspect of retail operations, from procurement and pricing to logistics and customer relationship management. Designed for professionals and aspirants alike, this course combines theoretical knowledge with practical insights, setting you up for success in the competitive retail landscape.Section-Wise Curriculum

Overview

Section 1: Course IntroductionThis section introduces the course structure and goals, giving students a clear understanding of what to expect. It sets the stage for learning the intricate processes of retail management.Section 2: Fundamentals of Retail Supply ChainExplore the backbone of retail operations, starting with supply chain processes between manufacturers and retailers. Understand how retail supply chains differ from manufacturing and gain insights into strategic, tactical, and operational aspects.Section 3: Category ManagementDelve into the principles of category management, focusing on roles, assessments, and performance measures. Learn strategies, implementation tactics, and the challenges involved in managing product categories effectively.Section 4: Merchandise Budgeting and ForecastingLearn how to plan, forecast, and manage merchandise hierarchies to maintain inventory and sales balance. This section also covers budgeting strategies and the "Open to Buy" control system.Section 5: Assortment and Space ManagementUnderstand the framework and strategies for assortment selection, planning, and clustering. Learn the significance of space management, its integration with assortment strategies, and practical applications like planogram creation.Section 6: Retail Pricing and PromotionsUnpack the challenges of pricing, explore concepts like price elasticity, and learn to manage the retail pricing lifecycle. Dive into promotional tools, planning, and optimization for retail success.Section 7: Retail Product Lifecycle ManagementDiscover the intricacies of product design, private label supply chains, and sustainable practices like green design and packaging. This section also introduces IT tools for managing the retail product lifecycle.Section 8: Retail Distribution and ReplenishmentExamine retail distribution models, replenishment processes, and vendor-managed inventory systems. Learn collaborative planning and forecasting (CPFR) and explore direct store delivery systems.Section 9: Retail Logistics and WarehousingThis section covers transportation planning, warehousing functions, and inventory management. Students will learn about cross-docking, cost management, and sustainable logistics.Section 10: Supplier Relationship ManagementDevelop an understanding of supplier relationships, global sourcing processes, and merchandise procurement strategies to create a reliable supply network.Section 11: Customer Relationship Management in RetailLearn to build loyalty and enhance customer experiences through service strategies, multi-channel retailing, and effective order management. Topics include reverse logistics and loyalty programs.Section 12: Managing Diverse Retail FormatsAnalyze the supply chains of various retail formats, including cash-and-carry, rural retailing, and airport retailing. The section also covers non-store formats and online shopping models.Section 13: Apparel and Footwear Retail Supply ChainsThis section delves into supply chain innovations in apparel and footwear retailing, pre-pack planning, and a case study on Khadim's Footwear.Section 14: Information Technology in RetailExplore the role of technology in retail operations, including barcoding, RFID, retail ERP systems, analytics, and advanced POS systems.ConclusionThis course equips students with a holistic understanding of retail management and supply chain optimization. By integrating strategic planning, innovative technologies, and customer-centric approaches, students will be prepared to tackle real-world challenges in retail operations.

Overview

Section 1: Introduction
Lecture 1 Introduction and Syllabus
Section 2: Retail Supply Chain
Lecture 2 Manufacturers and retailers supply chain processes
Lecture 3 Similarities Diiferences in manufacturing Retail Supply Chain Elements
Lecture 4 Retail as a subset of Retail Management Retail Supply Chain Planning Executi
Lecture 5 Strategic Tactical Operational view of Retail Supply chain
Lecture 6 Retail Supply Chain maturity Conclusion
Section 3: Category Management
Lecture 7 Introduction to Category Management
Lecture 8 Category Management Process Category Definition
Lecture 9 Category Roles Category Assessment Category Performance Measure
Lecture 10 Category Strategies tactics
Lecture 11 Implementation and Review Enabling components of category management
Lecture 12 Category captain Challenges in Category Management
Section 4: Merchandise Budgeting
Lecture 13 Merchandising benefits and types
Lecture 14 Merchandise hierarchy Merchandise Forecasting
Lecture 15 Merchandise Budgeting
Lecture 16 Open to Buy Control and Conclusion
Section 5: Assortment and Space Management
Lecture 17 Introduction benefits and framework of Assortment
Lecture 18 Assortment strategy Objectives and Assortment Selection Process
Lecture 19 Assortment Planning Role of IT and Data in Assortment Management
Lecture 20 Store Clustering Benefits and Types
Lecture 21 Space Management Benefits Integration with Assortment Stages of Space Planni
Lecture 22 Planogram Process for planogram management
Section 6: Retail Pricing Challenges
Lecture 23 Retail Pricing Challenges
Lecture 24 Price Elasticity Managing Retail Pricing Life Cycle
Lecture 25 Retail Promotion Objectives Promotional Measures and KPIs
Lecture 26 Promotion Tools Decision Points for Retailers while planning Promotions
Lecture 27 Information used for Planning Promotions Promotion Optimization Process
Lecture 28 Managing Retail Markdowns
Section 7: Retail Product Lifecycle Management
Lecture 29 Product Design Challenges for the Retailer
Lecture 30 Private Labels Types Advantages Disadvantages
Lecture 31 Supply chain decisions in private labels
Lecture 32 Retail Packaging
Lecture 33 Green Design Packaging
Lecture 34 Green Design Packaging Continues
Lecture 35 IT for Retail Product Lifecycle management Conclusion
Section 8: Retail Distribution Replenishment
Lecture 36 Retail Distribution Models Retail Replenishment
Lecture 37 Vendor Managed Inventory its process
Lecture 38 VMICRP Advantages Cautions
Lecture 39 CPFR Process
Lecture 40 Direct Store Delivery Route Accounting Handheld Devices Types of DSD
Lecture 41 IT for Retail Distribution Replenishment and Conclusion
Section 9: Retail Logistics
Lecture 42 Transport Planning Legs in transportation
Lecture 43 Transportation Planning Drivers Tools
Lecture 44 Transportation constraints Transportation Execution Process
Lecture 45 Transportation Cycle IT for transport management
Lecture 46 Measures of Transport Management Green transport
Lecture 47 Retail Warehousing

Overview

and Functions
Lecture 48 Value added services of a retail warehouse Cross docking introduction
Lecture 49 Cross docking Types applications advantages working
Lecture 50 why inventory cost of inventory inventory pyramid
Lecture 51 Factors to consider to decide on inventory measures of inventory conclusion
Section 10: Retail Supplier Relationship Management
Lecture 52 Important concepts Supplier Relationship Management Process
Lecture 53 Merchandise Procurement Decisions Procurement Process
Lecture 54 Merchandise Procurement Decisions Procurement Process Continue
Lecture 55 Global Sourcing Pros and Cons
Lecture 56 Major Processes in Global Sourcing
Lecture 57 Sourcing Conclusion
Section 11: Retail Customer Relationship Management
Lecture 58 Introduction Retail Customer Service Customer Service Mix
Lecture 59 Customer Service Pyramid Customer Service over Retail Life cycle
Lecture 60 Ways to improve Customer Service for a Retailer
Lecture 61 Order Management Process Concept of Perfect Order
Lecture 62 Multi Channel Retailing
Lecture 63 Retail Returns Reverse Logistics
Lecture 64 Reverse Logistics process
Lecture 65 Retail Loyalty Programmes
Lecture 66 Retail kiosk advanced payment technologies conclusion
Section 12: Managing Supply Chain of Different Retail Formats
Lecture 67 Types of Retailer Organised B2C Retail Format examples
Lecture 68 Cash carry Retailing Rural Retailing
Lecture 69 Cash carry Retailing Rural Retailing Continue
Lecture 70 Airport Retailing Non Store based Retail Formats Online Shopping
Lecture 71 Airport Retailing Non Store based Retail Formats Online Shopping Continue
Lecture 72 Service Retailing Banking Courier and Conclusion
Section 13: Apparel Footwear Retailing Supply Chain
Lecture 73 Understanding development process supply chain characteristics
Lecture 74 Pre pack Planning
Lecture 75 Apparel retail Supply Chain Innovations
Lecture 76 Footwear retailing Supply Chain Drivers
Lecture 77 Case study of Khadims Footwear Conclusion
Section 14: Information Technology for Retail
Lecture 78 Retail Technology maturity Model Need for IT in retail
Lecture 79 Barcoding RFID
Lecture 80 Retail ERP
Lecture 81 Retail Analytics
Lecture 82 POS Systems Mobile Applications
Lecture 83 POS Systems Mobile Applications Continue
Aspiring retail managers and supply chain professionals.,Business professionals seeking to enhance their retail operations knowledge.,Students eager to explore the retail industry's complexities and growth potential.

Homepage:

https://www.udemy.com/course/mastering-retail-management-and-supply-chain-optimization/