Advanced Direct Response Editor Training Download 2023
Free Download Advanced Direct Response Editor Training Download 2023
WHAT YOU GET?
MODULE 1
COURSE OVERVIEW π
Meet your instructor Jon Reyes with 10+ Direct Response Marketing experience.
MODULE 2
DIRECT RESPONSE 101 π―
2.1 β What is Direct Response?
2.2 β Why is Direct Response Important
2.3 β Branded Advertising vs. Direct Response
MODULE 3
PRE-REQS TO VIDEO EDITING β
3.1 β What you need to get started
3.2 β Responsibilities as a Video Editor
3.3 β 5 Levels of a Performance Creative
3.4 β 5 Stages of Performance Ad Creative
MODULE 4
MASTERING MENTAL & CREATIVE STATES π§
4.1 β 3 States to Develop
4.2 β How to enter flow state
4.3 β Where to find inspiration
4.4 β 7 Tips to Become a Better Editor
MODULE 5
PRODUCT & CUSTOMER RESEARCH π΅οΈ
5.1 β Product Benefit & Features
5.2 β Customer Research
5.3 β Customer Awareness Level
5.4 β Customer Sophistication Level
MODULE 6
PERFORMANCE AD CREATIVE π₯
6.1 β The Truth about Performance Ads
6.2 β Video Ad Frameworks
6.3 β 3 Hook Types
6.4 β 7 Video Ad Types
MODULE 7
ASSET MANAGEMENT ποΈ
7.1 β How to Organize Your Media Assets
7.2 β How to Create a Digital Asset Manager
7.3 β How to Use Drive Stream
MODULE 8
EDITING VIDEO ADS THAT SELL π°
8.1 β Video Ad Editing Process (11 Steps)
8.2 β How to Create Modular Clips
8.3 β Assembling Your Timeline
8.4 β Adding Titles, Effects, Colors & Overlays
8.5 β Editing Voice Overs
8.6 β Exporting Hook Variations
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