What you'll learn

Build your Brand /Presence: Goals & Visualisation
Best Practices & Content Creation for all Surfaces
Content Planning & Strategy
Analytics, Advanced Tools, Third Party App Integration & AI

Requirements

This course is both comprehensive & simple, everyone will learn

Description

This isn't just another Instagram course. It's a deep dive into the strategies that truly move the needle, built on a foundation of 10 years of real-world content strategy expertise paired with exclusive insider knowledge from 6 years of working at Instagram with top creators and the very teams that build the products you use every day.Everything I've learned has been distilled into 7 actionable modules:1. You & Your Presence, Brand, Goals & Visualization2. Platform Best Practices3. Content & Planning4. Community & Engagement5: Monetization6: Advanced Tools; Analytics, 3rd Party Apps & AI7. AdvertisingThis comprehensive program provides you with the tools and strategies to not only define your unique purpose on the platform but to master organic content strategy, understand the nuances of the algorithm, and ultimately achieve your Instagram goals. There is no phony marketing jargon or convuluted ideas, just modules jam packed with clear ideas, actions & plans backed by helpful customizable templates and handbooks to help guide you through. By the end of this course, you'll be equipped to confidently create compelling content, engage authentically with your audience, and unlock your full potential on Instagram to help you achieve your personal or professional goals. I hope you enjoy learning as much as I enjoyed building.

Overview

Section 1: Introduction
Lecture 1 Introduction to the Course
Section 2: Module 1: You & Your Presence: Brand, Goals & Visualization
Lecture 2 Intro to Module 1
Lecture 3 1.1 Deciding on your presence or brand
Lecture 4 1.2 Deciding on your presence or brand
Lecture 5 1.3 Your resources and commitments
Lecture 6 1.4 Scoping & Defining your Followers
Lecture 7 1.5 Competition, Inspiration & The Future
Lecture 8 1.6 Goals and Defining Success
Lecture 9 1.7 Visualizing your Presence or Brand
Section 3: Module 2: Platform Best Practices
Lecture 10 2.1 Intro & Setting up your account
Lecture 11 2.2 Meta Business Suite
Lecture 12 2.3 Access Controls
Lecture 13 2.4 Your Profile
Lecture 14 2.5 Best Practices #1 - Feed
Lecture 15 2.6 Best Practices #2 - Stories
Lecture 16 2.7 Best Practices #3 - Live, Threads, Broadcast Channels & Notes
Lecture 17 2.8 Best Practices #4 - Reels
Section 4: Module 3: Content & Planning
Lecture 18 Intro & General Content Rules
Lecture 19 3.2 Rules for Sustainability & Content Creation
Lecture 20 3.3 Elements of a Content Plan
Lecture 21 3.4 Ideas & Inspiration
Lecture 22 3.5 Putting the Plan Together
Lecture 23 3.6 Collabs & Reshares
Section 5: Module 4: Community & Engagement
Lecture 24 4.1 Intro to Engagement & the Algorithm
Lecture 25 4.2 Engagement Strategy by Surface
Lecture 26 4.3 #hashtags
Lecture 27 4.4 Three Things to Do Right Now
Lecture 28 4.5 Safety on Instagram
Section 6: Module 5: Monetization
Lecture 29 5.1 Intro to Instagram Monetization
Lecture 30 5.2 Branded Content Deepdive
Lecture 31 5.3 Creator Marketplace & Content Deals
Lecture 32 5.4 Expand Your Monetization Toolkit & Build Your @Shop
Section 7: Module 6: Advanced Tools: Analytics, 3rd Party Apps & AI
Lecture 33 6.1 Intro & Analytics Foundations
Lecture 34 6.2 Accessing Insights in App & Understanding Terms
Lecture 35 6.3 Accessing Insights in Meta Business Suite & Data Pulls
Lecture 36 6.4 Making the Numbers Meaningful
Lecture 37 6.5 SageBrush Social Interiors Case Study
Lecture 38 6.6 Insights FAQs
Lecture 39 6.7 Third Party Apps
Lecture 40 6.8 AI
Section 8: Module 7: Advertising
Lecture 41 7.1 Intro to Advertising on Instagram
Lecture 42 7.2 Different Ad Formats by Surface
Lecture 43 7.3 Goals for Advertising
Lecture 44 7.4 Setting up Ads
Lecture 45 7.5 Compliance, and Advanced Ads Tools
Lecture 46 7.6 Ads Analytics & Wrap Up
People that want to build a presence or brand on Instagram to share themselves, their ideas or products

Homepage:

https://www.udemy.com/course/ultimate-guide-to-instagram/