The Ultimate Guide To Digital Marketing (2023)

What you'll learn
Create a Digital Marketing Strategy
Draw in Specific Traffic from multiple sources
Construct best email marketing strategy
Create Google Ads that convert.
Create Facebook ads that convert.
Make a plan for your content strategy.
Requirements
System or a mobile device with internet connection
No past experience required
Suitable for all types of businesses (digital product, physical product, service, B2B, B2C)
Description
Are you tired of spending time and money on marketing strategies that don't work?If so, it's time to take control of your digital marketing with our comprehensive course on Digital Marketing. You'll gain an understanding of the essential tools and techniques needed to succeed in today's digital age. From the customer journey to SEO and SEM, we cover everything you need to know to start seeing results that will make your competitors jealous.Our course is designed to be highly interactive, with practical tips and checklists packed into every section. You'll learn about the importance of having a website and the benefits of a progressive web app. We'll also show you how to prioritise keywords using the Intent Relevance Framework, and give you an overview of email marketing and social media marketing.Perhaps most importantly, we'll give you a framework for checking the relevance of digital marketing to your sector. With our Digital Usefulness Index, you'll be able to assess the potential impact of digital marketing on your business or career.Don't let a lack of knowledge hold you back. Sign up for our course on the Concepts of Digital Marketing and start seeing results today.Who this course is for:Website Owners.Business Owners.Social Media Marketers.Digital Marketers.Newcomers.Brand Owners.Side Hustlers.Freelancers.
Overview
Section 1: Introduction
Lecture 1 About the Instructor - Siddhesh
Lecture 2 About the Instructor - Gaurav
Lecture 3 Introduction to Digital Marketing
Lecture 4 Relevance to Digital Marketing to various industries
Section 2: Customer Journey
Lecture 5 Purchase Funnel
Lecture 6 Thinking as a consumer
Lecture 7 AIDA Model (Connecting consumer needs)
Lecture 8 Application of AIDA Model
Lecture 9 Impact of AI in the consumer journey process
Section 3: Important metrics in Digital Marketing
Lecture 10 Key Terms in Digital Marketing
Lecture 11 CTR and Conversions
Lecture 12 10 ways to improve CTR
Section 4: All about Website
Lecture 13 What is a Website?
Lecture 14 Importance of a Website
Lecture 15 Benefits of a Website
Lecture 16 Progressive Web Apps
Lecture 17 Example of PWA - Video
Lecture 18 Example of PWA - Screen Recording
Lecture 19 How to use AI to build an amazing website[Part 1]
Lecture 20 How to use AI to build an amazing website[Part 2]
Section 5: Framework to define the relevance of Digital marketing to your sector
Lecture 21 Starting with Digital Usefulness index
Lecture 22 Reach and Frequency
Lecture 23 Explanation of Digital usefulness Index
Section 6: SEO & SEM
Lecture 24 Why SEO?
Lecture 25 Benefits of SEO
Lecture 26 On page SEO
Lecture 27 Off page SEO
Lecture 28 Why SEM?
Lecture 29 Importance of SEM in various industries
Lecture 30 The Two Conjoined Twins SEO & SEM
Section 7: 10 Components of SEO
Lecture 31 Strategy
Lecture 32 Link building
Lecture 33 Social Network
Lecture 34 Website optimisation
Lecture 35 Web design
Lecture 36 Traffic
Lecture 37 Sitemap optimisation
Lecture 38 Software Development
Lecture 39 Feedback
Lecture 40 Keyword Research
Lecture 41 Using AI tools for improving SEO
Section 8: 7 Components of SEM
Lecture 42 Overview - Components of SEM
Lecture 43 Keyword Research and Segmentation
Lecture 44 Campaign architecture
Lecture 45 Ad copy and Landing Page creation
Lecture 46 Bid strategy and Budget management
Lecture 47 Campaign analysis
Lecture 48 Performance Optimization
Lecture 49 Testing strategy and Campaign refinement
Lecture 50 Using AI for improving SEM
Section 9: The Digital Demand Curve
Lecture 51 Demand Curve for Search
Section 10: How to prioritise keywords on Google - Intent Relevance Framework'
Lecture 52 Why this Framework?
Lecture 53 Explanation of Intent relevance framework
Section 11: Email Marketing
Lecture 54 Overview - Email Marketing
Lecture 55 Best practices - Email Marketing
Lecture 56 Recent examples for innovative and effective emails
Lecture 57 AI in Email Marketing
Section 12: Social Media Marketing
Lecture 58 Overview - Social Media Marketing
Lecture 59 Current trends in Social Media marketing
Lecture 60 Why Facebook?
Lecture 61 Why Instagram?
Lecture 62 Why Youtube?
Lecture 63 Why LinkedIn?
Lecture 64 Why Quora?
Lecture 65 Planning your social media spends
Lecture 66 Remarketing - Social Media
Section 13: GOOGLE
Lecture 67 Google Ecosystem
Section 14: App Store Optimization
Lecture 68 Overview Part - 1
Lecture 69 Overview Part - 2
Lecture 70 Key Difference between SEO & ASO
Lecture 71 Factors Influencing - ASO
Lecture 72 Use of AI in ASO
Section 15: Mobile Marketing
Lecture 73 Mobile Marketing
Section 16: Content Marketing
Lecture 74 Content Marketing
Lecture 75 Steps to develop content
Lecture 76 Types of Content
Section 17: Analytics in Digital Marketing
Lecture 77 Digital Analytics
Lecture 78 Types of Digital Analytics
Lecture 79 Starting with Google Analytics
Section 18: Top Tools in Digital Marketing
Lecture 80 Overview of popular digital marketing tools
Lecture 81 Google Ads - 1
Lecture 82 Google Ads - 2
Lecture 83 Google Ads Structure
Lecture 84 Google keywords planner
Lecture 85 Facebook Ads
Lecture 86 LinkedIn Ads
Lecture 87 Canvaa
Section 19: Test your Understanding
This course caters to a diverse range of ambitious individuals, from bright-eyed students and savvy business owners to visionary marketing leaders and their dynamic team members.,Website owners who want to improve and attract more traffic and sales,Anyone looking to add highly paid skills to their CV


Homepage

https://www.udemy.com/course/the-ultimate-guide-to-digital-marketing-2023/