What you'll learn

The fundamentals of Google Analytics and how it works.
How to set up and configure a Google Analytics account.
Installing tracking codes for websites and mobile apps.
Navigating and interpreting key reports such as real-time, audience, acquisition, behavior, and conversion reports.
Advanced skills like goal setup, campaign tagging, and linking with Google Ads and Data Studio.

Requirements

Basic understanding of websites or apps. Access to a website or mobile app for installing Google Analytics tracking codes.

Description

Course IntroductionThis course is a comprehensive journey into Google Analytics, equipping you with the skills to track, analyze, and optimize user interactions with your website or app. Learn the essentials of account setup, tracking code installation, and advanced reporting to turn data into actionable insights. Perfect for beginners and professionals alike, this course will help you take control of your analytics for measurable business growth.Section-Wise WriteupSection 1: Getting Started with Google AnalyticsIn this section, you'll be introduced to Google Analytics, learning how it works and why it is essential for understanding user behavior and improving digital marketing strategies. Grasp the basics of this powerful tool and set the stage for your analytics journey.Section 2: Setting Up Your Google Analytics EnvironmentThis section guides you through the process of setting up a Google Analytics account and installing tracking codes on your website and mobile apps. These foundational steps are critical for collecting accurate and actionable data.Section 3: Navigating Google Analytics ReportsDive into the Google Analytics dashboard to explore the variety of reports available. You'll learn to analyze real-time data, audience demographics, traffic sources, and user behaviors. This section also covers conversion tracking and customizing reports for deeper insights into your digital ecosystem.Section 4: Advanced Analytics and IntegrationUnlock the full potential of Google Analytics with advanced features. Learn how to set up goals, ecommerce tracking, and campaign tagging. Gain skills to remove spam traffic and integrate Google Analytics with tools like Google Ads, AdSense, and Data Studio for enhanced data visualization and reporting.ConclusionBy the end of this course, you'll have a thorough understanding of Google Analytics, from setup to advanced reporting. You'll be empowered to make data-driven decisions that improve user experiences and drive business results.

Overview

Section 1: Introduction
Lecture 1 Introduction to Google Analytics
Lecture 2 How Google Analytics Works
Section 2: Setup and Installation
Lecture 3 Google Analytics Account Setup
Lecture 4 Install the Tracking Code on Your Website
Lecture 5 Install the Tracking Code on Mobile App
Section 3: Reports Analysis
Lecture 6 Understanding Google Analytics Dashboard
Lecture 7 Google Analytics Reports and Report Generation Time
Lecture 8 Real Time Reports Analysis
Lecture 9 Audience Reports Analysis
Lecture 10 Audience Reports Analysis Continue
Lecture 11 Acquisition Reports Analysis
Lecture 12 Acquisition Reports Analysis Continue
Lecture 13 Behaviour Reports Analysis
Lecture 14 Conversion Reports Analysis
Lecture 15 Add and Edit Custom Reports
Lecture 16 Segments and Views in Google Analytics
Lecture 17 Setup Goals and Ecommerce Tracking
Lecture 18 Setup Campaign Tagging and Event Tracking
Lecture 19 Remove Spam Traffic and Manage Google Analytics
Lecture 20 Link Google Adwords to GA and Adsense
Lecture 21 Google Data Studio and Google Certification
Digital marketers looking to optimize campaigns and improve ROI. Business owners seeking to understand user behavior and improve website performance. Data analysts and enthusiasts interested in leveraging data for decision-making.


Homepage:

https://www.udemy.com/course/google-analytics-from-setup-to-advanced-reporting/