Selling Eating Restaurant Marketing Beyond the Word Delicious

This book dares ask that and many other fundamental questions about getting customers to care about your brand.
Hopper draws on twenty years of restaurant communication experience to offer recommendations that range from brand positioning and the "The Seven Very Specific People Your Restaurant Needs to Reach," to actionable advice like "Three Things Every Menu Should Do," "Eighteen Separate Restaurant Marketing Moments," "Fifteen Forbidden Food Words to Never Use," and many more insights.
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