International Marketing Management

Free Download International Marketing Management
English | 2023 | ISBN: 3662667991 | 960 Pages | PDF EPUB (True) | 69 MB
For every company that is active internationally, a systematically operated cross-national marketing management is indispensable in order to secure its own existence in the long term. The rapid changes on many markets and in many countries also mean that professional information gathering and processing of market-relevant data must take place within the framework of international market research. Based on this data, market-oriented decisions have to be made within international marketing management in order to achieve operational goals.