Disciplined Entrepreneurship Startup Tactics

This is not a theoretical book. You'll find ground-level, down-and-dirty entrepreneurial tactics-like how to conduct advanced primary market research, market and sell to your first customers, and take a scrappy approach to building your first products-that keep your firm growing. These tactics maximize your impact with limited resources. You'll also discover:
- Effective marketing tactics specific to early startups that go beyond cookie-cutter digital MarTech solutions
- Tactics for designing and testing your product concepts yourself before investing limited resources in developing a fully functional product
- Methods for equity distribution that minimize conflict and maximize investor return